This is really my personal story of how I came to create this company based solely on NZ fine merino wool. I had been in the fashion industry for years when about 15 years ago this little piece of magic appeared called merino wool made here in New Zealand.
Since the age of 2 months I have suffered terribly from eczema. All my life I couldn’t wear wool next to my skin. I became an avid knitter at 8 but couldn’t wear what I made. One minute next to my skin and it would feel as though ants were crawling all over me. I was told this new fine merino was different, but I was such a sceptic. It  opened a whole world to me. Because it is so fine and natural I can wear wool at last!l
So now my business is based on this magical fine wool. My dream is to show women around the world a little it of this Kiwi magic. As for me, I am a 50 + entrepreneur. I have travelled the globe more times than I can remember following fashion trends. Now when  I travel, it is mostly to go to sunnier shores when it is chilly here down under.
I have a delightful 16 year old girl, a pooch called Milo and the sweetest cat called Maizie.


We often get asked where the name OBR comes from.  One Beach Road is where our design studio is, right beside the sea where we are inspired to design luxury Merino garments for you.

We are at one with nature whether we are on the sea shore or in the mountains of Central Otago where the Merino sheep are bred. We have been making garments in New Zealand for over 20 years, and can take pride in the fact that they  are all 100% New Zealand made.

We are the number #1 experts in New Zealand made luxury merino products and have been selling our garments throughout New Zealand and Australia for over 20 years and now export throughout the world. OBR Merino owner and Director of Design, Jan Turley has been in the fashion business for many years and has used New Zealand Merino for most of that time, and the reason she is so passionate about it is for all the myriad qualities associated with it. As Jan puts it, “All Merino is not created equal and New Zealand made Merino wool is undoubtedly the best in the world.” Our NZ Merino wool is ‘natures performance fibre’ and is a natural, renewable fibre that is warm without weight, odour resistant and durable.

NZ Merino fabric has excellent wrinkle recovery, resists soiling and is recyclable and bio-degradable which, in these very environmentally aware times, is even more important. Speaking of the environment, it is only New Zealand Merino you can be confident is 100% Merino with no ugly chemicals added. We use 19 micron Merino which is extremely fine so even softer than most. Jan and OBR Merino’s philosophy is that they take pride in offering and delivering to their customers the best quality garments they possibly can.

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