Magical, Marvellous, Merino Wool
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All about Merino
Why is our Merino Wool Magical?
Wool is the original eco fibre 100% natural, renewable and biodegradable.
No other fibre, natural or man-made, can match all of merino wool’s naturally inherent benefits.
The process of turning this superfine merino into fabric uses less energy and water than other fibres.
Merino wool uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 metres of fabric.
No chemicals are used in the process.
Wool is 100% biodegradable so it does not contribute to pollution in our oceans or on our land.
Merino wool has long been accepted as an environmentally positive fibre choice with a number of benefits, such as being 100% natural, renewable and biodegradable.
Merino Wool benefits
Natural Magical Properties
There are numerous natural benefits or properties in our merino wool.
Less Washing
It can absorb up to 30% of its weight in moisture and still feel dry.
Non itch
This is true magic. Being hypoallergenic you are highly unlikely to have skin reactions.
Non static
You won’t get that static shock that comes with wearing other unnatural fabrics.
Moisture Control
When it’s hot it will wick the dampness from your body preventing the normal odours you get from wearing wool.
Being temperature regulating, it’s perfect to keep you warm in winter and cool in summer!
Creasing
If your merino garment comes out creased after hours being squished in your suitcase, simply hang it up and overnight the creases will drop out.
Non pilling
We have tested pieces 20 times through the washing and drying process and there are no signs of pilling.
Thermo-regulating
It is thermo-regulating, easy to care for, and can be enjoyed for years and years.
Sustainable
Let’s not forget the sustainability of our merino. The life of a merino sheep is on average 10-12 years.
They live in the mountains during the summer months and are brought down in autumn and shorn in the winter.
Winter shearing of the ewe’s increases their metabolic rate, making them more hungry, and eat more. Fewer newborn lambs die in the bad weather.
This is because the new mums feel the cold more without their thick wooly coats and seek warmer shelter for themselves and their babies.
And so on..totally sustainable, recyclable and bio-degradable.
More and more consumers are anxious about climate change. To use merino wool and to make our garments here locally we are not adding to the carbon footprint.
“ ..all merino wool is not created equal..”
– In the words of the great Giorgio Armani.
Merino Wool tips
Can you wash Merino Wool?
You absolutely can wash your merino.
If you get your merino dirty when you are travelling simply wash in your hotel sink, hang over your shower rail and it will dry quickly.
If it gets creased in your travels you can pop it on a hanger and then into your bathroom and the steam from the shower will make any creases magically disappear.
Merino Wool for Travel
There is a huge choice of clothes for travel. We make it easy for you.
Our garments take up such a small amount of room and will keep you warm in the cold and cool in the heat.
You can travel much lighter and take less with you than you would normally. Take a selection of colours in our wraps and wear over a simple pant and top to transform your look easily.
Many uses when travelling.
The merino wool we use is the finest wool fibre there is.
This makes our merino wool better than any merino wool you have worn. You can wear it on long flights knowing you will be comfortable all the way and leave the plane looking glam!
Being so soft, light and comfortable you will stay warm and cosy. You can use it as a blanket or even roll it up and use as a pillow.
It won’t wrinkle and you won’t look like you have been sleeping in it.
Storing Your Merino Items
The best way to store your merino travel wrap is to put a sachet of dried lavender in with them.
The reason for this is that there are teeny weeny wool moths with very expensive tastes. They love the chance to nibble on fibres like cashmere, alpaca and sometimes merino.
I am told this only happens when stored near old wood but I have heard stories where these moths might already be in scarves or garments that have been bought abroad and when kept in the wardrobe with merino they can wander. Besides, lavender will leave a faint but lovely smell on your clothes.